Joep was born in the Netherlands, starting in the hotel
trade at a young age, prior to completing his degree at the International
Hotelschool in Leeuwarden. As part of this education, he completed his
management traineeship at the then Dutch owned the Lord Charles Hotel in
Somerset West, South Africa. Joep’s career in the hospitality industry has seen
him specialising in restaurant projects, F&B management, hospitality real
estate and hotel management. These roles were completed at a variety of
companies, such as the Arabella Sheraton Westin Grand, Pam Golding Hospitality
and the Table Bay Hotel, which included pre-opening work for the Sun
International group on the Maslow Hotel in Johannesburg.
Joep lives in Cape Town with his wife, Samantha, and two daughters, Natasha and Isabella.